Hollie Morgan — Founder, Chosen Ground
Grounded in commercial results and specialist market experience.
Helping people build meaningful careers in specialist healthcare, while strengthening the communities those roles support.
Chosen Ground is built on ten years of healthcare recruitment across corporate and boutique agencies, with more than $16 million billed over that time. Hollie Morgan has built and scaled specialist desks, created candidate pathways, trained new recruiters into capable 360 consultants, and strengthened team performance in complex, relationship-led markets.
But the numbers only tell part of the story.
Over time, working across rural, remote and underserved healthcare settings, Hollie saw a clear gap — not just in access to talent, but in how recruitment capability is built, supported and sustained within these markets. While she loves the industry, success on the desk alone was no longer enough. It became clear her impact could go further beyond the desk.
Chosen Ground was built to close that gap.
Hollie's work is shaped by real-world experience across Australia, including several years living and working in the Northern Territory. She brings practical, on-the-ground market understanding, alongside a genuine respect for the communities, cultures and environments behind every placement decision.
Originally from the UK and from a multicultural background, Hollie has always worked across diverse environments. This continues to shape how she builds relationships and works across different communities, with empathy, clarity and accountability.
Alongside her commercial work, Hollie actively supports young people from multicultural and often challenging backgrounds through her role as Deputy Youth Representative for St Vincent de Paul Society Queensland. This work reflects a genuine desire to help others build confidence, succeed and access meaningful employment pathways.
This work is grounded in real client conversations, real desk pressure, and real delivery, but also in a clear belief that when recruitment is done well, it creates long-term impact for people, teams and communities.
That's not a philosophy Hollie arrived at in a classroom. It came from years of working in some of Australia's most complex and underserved healthcare markets, and from understanding what it actually takes to make placements stick.
Award-winning healthcare consultant.
Pimurra, in rural north-west Queensland, also known as Cloncurry. Taken during a two-week recruitment road trip, visiting rural facilities, nurses and clients across regional and Far North Queensland.
Acknowledgement of Country
Chosen Ground acknowledges the Traditional Custodians of the lands on which we live and work. We pay our respects to the people, the cultures and the Elders past and present.
Authority built in the field, not the classroom.
Healthcare recruitment is not interchangeable with other specialist markets. Compliance frameworks differ. Candidate motivations differ. And in rural and remote healthcare especially, client relationships require a depth of understanding that takes years, not months, to develop.
Hollie has worked directly with Aboriginal Community Controlled Health Services, supporting workforce stability across clinics where continuity, trust and cultural awareness aren't optional. They're the whole job. Her experience includes both work and travel across Far North Queensland, the Northern Territory, remote Western Australia, country Victoria and other rural Australian regions, giving her direct exposure to the environments, workforce realities and on-the-ground challenges faced by clients and Remote Area Nurses.
Having operated both pre- and post-COVID, she has seen first-hand how healthcare recruitment shifted, from transactional placements to the need for more sustainable, relationship-led workforce solutions. That shift is still playing out, and most agencies are still catching up.
Chosen Ground translates this experience into practical capability for your team. Not theory. Work that holds in market and stands up under pressure.
Leading Specialist Remote Recruitment Teams
Leading and developing high-performing teams across rural, remote and community healthcare recruitment markets.
Healthcare Recruitment, Rural and Remote
Specialist focus on rural, remote and community health workforce across Australia.
Senior Recruitment Consultant, GP Doctors
Specialist medical recruitment including national and international GP placements.
Chosen Ground, Consulting and Advisory
Workshops, advisory and retained consulting for healthcare recruitment teams across Australia.
Aboriginal & Community Health Engagement
Experience working alongside Aboriginal Community Controlled Health Services, supporting culturally aware and relationship-led workforce delivery.
Market Depth, Not Surface-Level
Experience built over years of operating in complex, low-supply healthcare markets where consistency, trust and delivery matter.
What leaders in the industry say.
"Her expertise and dedication in navigating the intricate landscape of GP recruitment have been nothing short of exceptional. She approaches each assignment with meticulous attention to detail."
"Hollie oozes personality, energy and enthusiasm for all things recruitment and healthcare workforce solutions. Clients warmed to her instantly. She is an exceptional listener."
"Hollie's ability to develop and nurture relationships stands out remarkably. Her proactive approach ensures she not only meets but consistently exceeds expectations."